Unbiased Analysis of Today's Healthcare Issues

Small Business Blogging

Written By: Jason Shafrin - Dec• 27•07

The N.Y. Times has an interesting piece (“…Low-Cost, High Return Marketing“) on small business bloggers. It concludes that consultants are the mostly likely bloggers.  Aliza Sherman Risdahl, author of The Everything Blogging Book, comments that “They [consultants] are experts in their fields and are in the business of telling people what to do.â€?  A member of the health blogging community, consultant David Harlow of HealthBlawg, is even profiled.

Only a few blog make enough money from advertising to be worthwhile in a purely dollars and sense terms.  Nevertheless, the small business blog writers use the sites to network with others, build their reputation, and (hopefully) eventually get hired.

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  1. Jason,

    I’m looking for empirical evidence that “only a few blogs make enough money from advertising to be worthwhile in a purely dollars and sense terms.” I believe that statement to be true but I’m wondering if you know of anyone who’s done the research.

    Thanks.