Who are health care bloggers? Ivor Kovic, Ileana Lulic, Gordana Brumini (2008) conducted a survey to find out.
“The majority of responding bloggers were white (75%), highly educated (71% with a Masters degree or doctorate), male (59%), residents of the United States (72%), between the ages of 30 and 49 (58%), and working in the healthcare industry (67%)…
When it comes to best practices associated with journalism, the participants most frequently reported including links to original source of material and spending extra time verifying facts, while rarely seeking permission to post copyrighted material…Major motivations for blogging were sharing practical knowledge or skills with others, influencing the way others think, and expressing oneself creatively.”
- Ivor Kovic, Ileana Lulic, Gordana Brumini (2008) “Examining the Medical Blogosphere: An Online Survey of Medical Bloggers” Journal of Medical Internet Research, 10(3).