ForeSee released a study showing which kinds of healthcare-oriented websites do the best job satisfying customers. Their results show health insurance websites have dismal customer satisfaction compared to other kinds of healthcare sites (such as pharmaceutical sites, hospital websites, health information sites, etc.). A summary of the overall customer satisfaction rates are below.
- Health Information Websites: 78
- Public (federal government and nonprofit): 78
- Private :79
- Pharmaceuticals: 76
- Products: 76
- Hospital and Health System Websites :78
- Health Insurance Websites: 51