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ForeSee released a study showing which kinds of healthcare-oriented websites do the best job satisfying customers. Their results show health insurance websites have dismal customer satisfaction compared to other kinds of healthcare sites (such as pharmaceutical sites, hospital websites, health information sites, etc.). A summary of the overall customer satisfaction rates are below.

  • Health Information Websites: 78
    • Public (federal government and nonprofit): 78
    • Private :79
    • Pharmaceuticals: 76
    • Products: 76
  • Hospital and Health System Websites :78
  • Health Insurance Websites: 51

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As an academic researcher, using the web has made my life significantly easier.  I can access millions of articles from academic journals in the click of a button.  Sites such as JStor and ScienceDirect have hundreds of journals located in the same place for easy use.  With so much more information online, I am able to access information in the “long tail” of the academic knowledge spectrum.

In an article titled “Digital Libraries,” The Economist magazine, however, reports that “as more journals become available online, fewer articles are being cited in the reference lists of the research papers published within them.”  The findings are from a study by James Evans, a sociologist at the University of Chicago.

“…for every additional year of back-issues of a journal available online, the average age of the articles cited from that journal fell by a month. He also found a fall, once a journal was online, in the number of papers in it that got any citations at all.”

This phenomenon is likely due to the advent of search engines.  Search engines often rank academic article by either the date published or the number of citations the article has received.  Whereas a manual library search in the old days treated each article as near equals regardless of its publication date and number of citations, electronic searchers are more likely to come across the best most popular work.

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Today, Google has made its Google Health program publicly available. You can get a tour of Google Health here and FAQs are available here.

TechCrunch has a great comparison (“…Hands-on Look“) of Google Health and Microsoft’s HealthVault.

“Whereas HealthVault’s strengths seem to lie in tying together different health information silos on the back end, Google Health is focusing more initially on the consumer side. It is trying to do an end-run around the health establishment by trying to get consumers to manually load their own medical information into their profiles. HealthVault allows this as well, but seems to have stronger partnerships with back-end health data providers.”

Google promises never to advertise on Google Health. So how will they make money? Likely, there will be a Google search bar in the Google Health portal and Google can collect ad revenue from related Google.com searches.

TechCrunch wisely points out that:

“…the key is importing your medical record in there. That is going to be a huge hurdle in terms of people feeling comfortable giving that sort of data to Google in the first place, and then simply getting the data in an electronic form from their doctors.”

El periódico el País relata su opinión en el artículo “El Dr. Google te recuerda que tomes la pastilla” (en español).

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