How to measure preferences in health

Which treatment is the best?  This is a seemingly simple question, but there are many answers.  Some people would say whatever the clinical evidence says.  Others would contend that patient preferences are paramount and patient preferences should rule the day.  In our current world of health care largely paid for by insurance, how should the preferences…

Physician Prescribing Recommendations for Themselves and for Patients

In one of my recent publications, I show that patient and physician risk preferences differ.  Patients are willing to take take treatments with more both upside and downside risk, whereas physician prescribe treatments large based on which one provides the most efficacy to the average patient. One question that remains is how do patients and physician preferences over treatments…

Revealed Preferences

Generally, economists believe that individuals are rational and make choices to maximize utility. How do you reconcile the fact that most people would prefer to own a Ferrari, but actually own a car like a Toyota Matrix? Once you take into account all aspects of this choice (including price) then the Toyota Matrix doesn’t look…