Unbiased Analysis of Today's Healthcare Issues

Physician Prescribing Behavior for NSAIDs

Written By: Jason Shafrin - Apr• 17•09

What determines which NSAIDs physicians prescribe? According to the Naik et al. (2009) the following six factors are the most important:

  1. Direct Marketing by Pharmaceutical Reps.
  2. Patient requests for medication, often driven by direct-to-consumer pharmaceutical advertising.
  3. Habits formed during medical school. Often, these habits are influenced by drug rep visits while the physician was in medical school.
  4. Journals, electronic peer-reviewed literature, and professional meetings.
  5. Local physician expert opinion and practice guidelines.
  6. The physician’s own experience prescribing drugs to patients.

Although many physicians believe that academic journals and peer-reviewed literature provide the highest quality advice, few doctors actually follow this advice. Instead, many physicians rely on their “…relationships with local physician experts [in order to] provide interpretation and context to new clinical evidence, practice guidelines, and pharmaceutical marketing related to NSAID prescribing behaviors.”

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Comment

  1. […] Influencing Physicians Prescribing NAIDs In his Healthcare Economist blog, Jason Shafrin, Ph.D. (just recieved – congrats) reported on a recent study in The American Journal […]

Leave a Reply

Your email address will not be published. Required fields are marked *